To celebrate all the amazing businesses and incredible individuals short-listed for this years’ Incentive Awards, we will be publishing a series of introductions to each and everyone of them. Firstly, we would like to introduce Motivforce who have been shortlisted in the Best Channel Partner Programme category


Tell us about your business

Motivforce is a progressive global agency specialising in the design and delivery of innovative channel loyalty marketing programmes. Headquartered in London, we have strategic hubs in Australia, Hong Kong, China, USA, Brazil, India and continental Europe. Our clients include IBM, Lenovo, APC, Celebrity Cruises, Thomas Cook, SureSave, Brocade, Marvell, Associated Weavers and Red Hat for whom we operate B2B incentive and loyalty marketing programmes with a total of over 100,000 channel partner participants in 132 countries.


What makes your business outstanding?

Motivforce is pushing the boundaries of B2B loyalty and incentives by fusing research and development, strategic design, e-learning, gamification, big data and incentive travel to create compellingly different programmes that consistently deliver ROI for our clients. We also boast the best brains in loyalty as three of our senior team hold a PhD in loyalty marketing and a fourth in database design. This gives us a competitive advantage as our ‘Loyalty Doctors’ are constantly researching loyalty behaviour to develop next-generation B2B programmes. Motivforce has also pioneered the blend of ‘Learn and Earn’ whereby channel partners are rewarded with points for completing product training activities; and ‘Sell and Earn’ which rewards them for selling eligible products/services as our research shows a high correlation between product training and sales efficacy. Motivforce was also the first to combine B2B e-learning with inventive gamification techniques and social loyalty to generate even greater results.


What’s next on the horizon for your business?

We have lot of exciting developments ahead with our existing clients as well as a strong pipeline of potential new business.  For example additional IBM divisions are joining the Know Your IBM channel incentive programme, such as IBM Watson, IBM Security and Software Group as they recognise its effectiveness in driving sales and revenue and want to be part of this successful marketing tool.