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MLP are a Martech agency, specialising in reward, incentives loyalty, and partnership marketing. MLP help some of the world’s biggest brands to acquire new customers and retain their existing ones with the use of their technology platforms.

MLP pride themselves on having a bunch of people who care. From their clients and customers, their fellow colleagues, the experiences they deliver, the results their campaigns achieve, and their impact on the environment and community.

Their mission is to ‘create positive emotions’. MLP’s aim is to delight customers and deliver results – ensuring that their clients and their clients’ customers have a rewarding brand experience – as they believe that happy customers, spend more and stay longer – delivering improved ROI.

This approach has enabled them to build an amazing portfolio of loyal clients and partners, within key sectors such as Financial Services, Insurance, Telco, Automotive, Retail and more.

As well as providing the tech, MLP provide the ideas, planning, sourcing, delivery, and support for ‘reward’ campaigns and have plethora of experience when it comes to incentivisation, sales conversion, customer engagement, employee engagement, and retention.

MLP are one of the largest ‘reward’ issuers in the UK, processing millions of pounds in cashback, gift cards, experiential and physical incentives. They provide platforms for loyalty & CRM programmes and have built a suite of ‘experiential’ products, that appeal to a wide variety of audiences, which they use as rewards in their campaigns.

By investing heavily in research, tech, and development, they can offer a suite of SaaS products including gamification platforms, cashback platforms, referral systems, MLP SAS (Save a Sale), My Rewards (for Sales and HR teams) and Take Time (a rewards and discount platform used for customers and employees).

They are also best in class when it comes to infrastructure.  They have a brand new 20,000 square foot European customer service and fulfilment centre to support the campaigns and programmes across the continent and they have best in class web, data and security systems and are ISO 27001 accredited.

They offer services such as Incentive Sourcing and fulfiment; working with best of brands to source everything from vouchers and branded goods to high-end tech, home entertainment and experience packages.

They are experts in the development of ‘Strategic Partnerships’ working and have created ‘exclusive propositions’ for their clients with the likes of Dominoes, Hello Fresh, Shell, Lidl, Greggs, Uber Eats, Halfords, ASOS and many more.

MLP’s currently work across Europe with clients serviced from the UK and Spain but as part of the next chapter of their growth, MLP are planning to launch further offices in Europe, UAE and Australia.


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