Introducing the Incentive Awards
Now in our sixth year, we continue with our mission to recognise and reward the very best employee programmes, great people and amazing technology which showcase exceptional execution, creativity and innovation.
Sign up for our latest news.

Our 2022 awards ceremony takes place on Wednesday 28 September at the stunning Church House, Westminster London – after our sell out event last year we anticipate another great evening, celebrating all the many achievements from across the incentive, recognition and reward sector.
The event will provide the perfect chance to toast the industry’s finest achievements, whilst providing a greatly anticipated networking opportunity and the chance to celebrate with friends old and new.
The judging panel are being assembled, which once again will comprise of industry experts and leaders from across the globe. As always they are challenged to discuss and debate each nomination, ensuring that only the best of the best secure the top prize.
There are sixteen diverse categories to choose from, if you operate a business in the incentive, reward or recognition industry, or have developed your own in house employee programme, or manage a successful employee focused solution, developed some ground breaking technology, or believe your company deserves to be crowned Inspirational Place to Work – we welcome your nominations.
Take a peek at the 2021 winners in the Event Programme.
Thank you the 2022 Partners, Sponsors and Supporters
If you are interested in Partnering with us for IA22
please get in touch with
Introducing our 2022 judging panel
She is the Chief Partnerships Officer and a Co-Founder of Prizeout, and ad-tech company that utilizes gift cards to drive customer acquisition. Prior to Prizeout, Holly co-founded K+H Connection: a branded currency consulting firm, Flourish Conference & Media: a conference and media network focused on branded currency, and FinFoundHer: an initiative aimed at helping female-led businesses grow and gain access to funding.
Holly is passionate about moving the branded currency industry forward in new and interesting ways. She was named one of the 25 Most Influential People in Incentives by Incentive Magazine. She serves as an Advisor to LiftUp Enterprises, is a Founder of the Women in Incentives Network, a member of Chief and an active member of the Incentive Marketing Association and the Incentive Gift Card Council.
Andrew has been committed to the gift card industry for the past 20 years, developing a reputation as a ‘go to’ for gift card consultancy and knowledge. There really isn’t much that he doesn’t know about gift cards!
His career history is varied, working within retail and leisure operations and managing his own gift card consultancy, which became part of a global gift card company and now continues as Diggecard.
Diggecard delivers gift card expertise and technology to the heart of businesses of all kinds. As UK CEO, Andrew holds key positions within the Diggecard executive management team and board of directors, helping to define and guide the strategic vision and goals. He also leads the UK team to deliver the best consultancy services and programme implementation for clients in retail, leisure and hospitality. He is also focused on providing gift card solutions and services for businesses and agencies who want to capitalise on the power of gift cards to deliver their commercial goals.
As President of the IMA (and former Vice President) Andrew continues to strengthen hisknowledge and experience, as well as to develop a strong global network of industry partnerships. He described his role as a real honour to represent the industry with some great media experiences and opportunities to work with legislators and the government.
We think you will agree that this breadth of experience and knowledge makes him an ideal member of this year's judging panel for the Incentive Awards. Thank you for joining us Andrew!
David has been designing and operating loyalty and incentives programs for many Fortune 500 corporations during the past 30 years and during that time has won over 70 awards for his loyalty programs.
David academic qualifications include a Bachelor of Arts (Sydney University), Master of Commerce (University of NSW), Master of Business Administration (University of Technology, Sydney) and PhD in Marketing (University of Technology, Sydney).
An early advocate of using technology as the enabler of innovation, John and his team were responsible for the first UK on line rewards platform, the first UK open loop incentive prepaid card and more recently for developing international programmes using a cloud-based SaaS platform. With a strong belief that it is the quality of programme design that fundamentally drives the effectiveness of incentive and motivation solutions, John was also responsible for establishing the Diploma in Incentives and Motivation with the IPM to drive professional standards and provide an industry qualification that all can benefit from.
John was awarded ‘Trailblazer of the year’ by the UKGCVA and recognised for his ‘Outstanding contribution to the Industry’ by the Incentive Marketing Association.

Jill is passionate about Team Engagement and drives the Oakman SPEED Values through the growing number of sites at Oakman; now standing at 37 with more due in the forth coming months. Her reward and recognition programme at Oakman, a spearhead gifting initiative, continues to delight team members as they gain recognition for those ‘moments of truth’ during service to our guests or supporting their colleagues.
Rabih is an adamant believer in a more humane and compassionate “alliance” between brands and customers, and that any rewards program should play an active role in achieving a higher purpose than the commercial benefits for both brands and consumers.
In 2020, his company, Related, was awarded the Best Industry Service Provider and Best Technology Solution as part of the international Incentive Awards, London. Rabih has also received acknowledgements from top-executives in the region for his dedication and thought leadership.
Recently, Robert has been helping fintech companies transform their existing platforms to enable them to be more effective and make better use of cloud and serverless solutions.
Robert has now joined Collection Pot as their Chief Technology Officer and will actively oversea the development of its platform as the company embarks into the next exciting phase of its growth.
Being a psychologist in business, Jane brings the science of human behaviour ‘to life’ and enables organisations to consider how they can positively influence behaviour change. Some companies need help engaging their own employees, others face the challenge of influencing public health or opinion. Insights into what motivates and engages people vs what creates disconnect and apathy is critical in navigating a post-pandemic era where consumers and employees are more discerning than ever before!
Jane loves helping people to thrive and reach their potential and with a foot in the world of business and the other firmly standing in science-based development, she is well placed to help people see the world through a different lens.
Mark is a member of the Microsoft UK Leadership Team and runs Microsoft Solutions comprising of 325 diversely skilled people covering the three Microsoft Clouds. The teams comprise of Solution Specialist Sales and Technical Specialists in a shared service model serving over 800 business customers. (Global, Enterprise and Partner and Public Sector). Mark has previously held a variety of leadership roles at Microsoft most recently running the Microsoft Intelligent Cloud Business including Azure and AI. Mark is also the executive sponsor for the Microsoft UK AI Country Plan. Other leadership roles include Western Europe Dynamics Partner Channel, Healthcare and Corporate Accounts.
As Group CEO and founder of the Inspire Group – a global travel and marketing agency - Inspire has enjoyed unprecedented success in the area of in-house gift card production and sales, international points-based loyalty programmes and fixed fee sales promotions and continues to find ways to innovate the sector as a whole.
With an entrepreneurial mindset and a wealth of experience in growth and development, Peter has successfully expanded Inspire across the globe operating in over 50 countries with businesses in the UK, Germany, Brazil, UAE, Singapore, Hong Kong, China, Taiwan and more.
Peter is constantly looking at ways to grow and develop the reach of the company’s incentive and marketing portfolio.
Prior to founding Inspire, Peter held senior positions in several respected marketing agencies, leading successful sales and marketing teams, again focussing primarily on the reward and recognition, sales promotion and loyalty industries.
Inspire’s global travel loyalty solution has resulted in the Group being the only agency in the world integrated into Mastercard, running just under 40 international loyalty programmes.
Following Inspire’s launch of the travel industry’s first physical and digital travel card across Europe in 2012, the company’s gift card is today marketed through multiple channels, B2B, B2C and B2B2B, in five currencies and six languages, with recipients and clients fully supported by Inspire’s in-house, fourteen language, award winning call centre.
Peter is also an adviser and shareholder of GoVida, a tech start-up employee wellbeing platform.