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Introducing the Incentive Awards

Now in our seventh year, we continue with our mission to recognise and reward the very best employee programmes, great people and amazing technology which showcase exceptional execution, creativity and innovation. Sign up for our latest news.

Our 2021 event will take place on Wednesday 24 November at the prestigious One Moorgate Place, London – and this year we are planning an event with a difference, along with all the excitement and anticipation that you have come to expect, we will be inspiring attendees with stories of courage and determination.

We have assembled an incredible judging panel comprising of industry experts and leaders from across the globe. As always they are challenged to discuss and debate each nomination, ensuring that only the best of the best secure the top prize.

Tickets to attend the evening are now available – come along and join the celebrations.

The 2021 event will provide the perfect chance to toast the industry’s finest achievements, whilst providing a greatly anticipated networking opportunity and the chance to celebrate with friends old and new.

There are 14 diverse categories to choose from, so if you operate in the incentive, reward or recognition industry, run a successful employee programme, developed ground breaking technology, or believe you deserve to be crowned Company of the Year –  we welcome your nominations.

Congratulations to all the IA21 Winners  – read all about them in our Event Programme 

‘the best view comes
after the hardest climb’

Award Categories

Meet the Judges

Our Partners

Book to Attend

Our 2021 Partners, Sponsors and Supporters


Prezzee is changing the art of gifting and disrupting the digital gift market. Transforming the traditionally impersonal practice of gifting a digital gift card into a magical experience.

For many reasons the digital gift card space has become a key driver for industry growth. More immediate, more personal and more choice for the recipient, and brand aligned for each client, Prezzee has seen exponential success in Australia since launch, and has now expanded into the United Kingdom, North America, and New Zealand marketplaces to offer flexible and personalised gifting on the go for consumers and businesses alike.

IMA Europe

IMA Europe advocates for and promotes the use of Incentive, Reward & Recognition to improve business performance

IMA Europe is dedicated to promoting high standards of professionalism in the Incentive, Reward & Recognition industry. By creating awareness of our industry, we are able to help our members prosper in a changing business environment through knowledge sharing,industry content delivery and networking.

Our goals are to deliver an environment that promotes networking, content & knowledge sharing. This will deliver growth and retention and heighten the awareness of IMA Europe.

Any companies involved within the supply chain of the Incentive, Reward & Recognition industry. This will include a non exhaustive list of industry professionals including, Incentive Agencies, Solution Providers, Performance Improvement Agencies, Trade Associations, Loyalty Professionals, Software Providers, Fintech, Fulfilment Houses, & Gift Card Professionals.

Members want opportunities to learn about the current market status and where the market is going whilst engaging with fellow peers. The industry then becomes more professional and members are able to bring added value back to their own organisations.

We are the representative body of the Incentive, Reward & Recognition industry. We deliver a professional Board to guide and direct the facilitation of member activities to include four pan European events per year, webinars, monthly publications and virtual monthly networking.

IMA Europe aspire to be the oracle to obtain industry knowledge, education,legislative information and news. By providing quantifiable, independent and reliable sources of information we place ourselves as thought leaders in the Incentive, Reward & Recognition industry.

Incentive & Motivation

Providing the latest news in incentive, employee rewards, employee engagement, motivation and employee benefits.

We are the longest standing title in the reward space and we are all about incentives! Our magazine and website together cover the features that matter to HR and rewards / employee benefits professionals – from reward and recognition, employee benefits to the latest product launches.

Packed with news, features, and analysis of the issues that matter to senior-level incentive buyers, corporate end users and employee recognition and engagement program managers, we do our very best to make an engaging magazine and website with a bit of personality – after all, it’s a great industry!

With comment and case studies from many of the industries’ most respected experts, Incentive&Motivation is guaranteed to keep you up to date with the latest happenings, innovations and best practice taking place in the incentive space.

Collection Pot

the personalised, simple & fun way to collect money for any occasion, or your chosen charity

In today’s increasingly cashless society, Collection Pot simplifies and streamlines the group collection of funds for a wide range of everyday workplace occasions, supporting the rapidly changing needs of individuals charities and communities.

Collection Pot firmly believes this is the time to offer something different and be a positive disruptor, doing all we can to maximise collections and fundraising efforts to generate greater returns for all contributors.

Collection Pot is an expanding UK based Fintech business, focused on bringing group collecting into the 21st century, providing secure online collection and disbursement of funds.

Collection Pot can be used for any occasion or event you can think of where you would like a group of people to virtually get together to create a collection.

Collection Pot allows monetary donations of any value, in sterling or euro, ensuring everyone can show their appreciation, wish good luck or celebrate good news.


Reloadly provides simple, intuitive, and flexible APIs to send airtime, data bundles, gift cards, and digital goods across the world.

As the world’s first developer platform for connecting to global telcos, Reloadly provides better building blocks for integrating digital mobile payments. They have built several open source solutions for the developer community, taking the complexity out of integrating with telcos. With a transparent system and direct connection to +800 operators worldwide, Reloadly offers a “pay as you go” platform with plug-and-play technology that connects 2 billion prepaid phones. Being the only company that provides SDKs in the industry, Reloadly supplies digital businesses with the best API technology.

The Gift Club

The Gift Club is marketed globally as a comprehensive media & marketing solution for companies offering products & services associated with the Gift card, Loyalty, Rewards and Incentives markets.

Our mission is to promote and enhance the importance of the industry providing a central place for professionals & companies to raise their brand awareness, meet, share and do business.

• We are proud to host a growing selection of products and services in our supplier directory. With 24 categories to choose from, finding the right solution provider has just got easier.

• Our fortnightly, free newsletter provides articles on all the hot topics and newest solutions across the global gift card, rewards, loyalty and incentives markets.

• We have a strong affiliation with GCR ( Gift Card Recruitment) who are the leading company supporting start-ups and scaling SMEs in this space with retained recruitment projects for mid to senior level talent

• The Gift Club Job Board is dedicated to the gift card, rewards, loyalty and incentives market and job adverts can be seen by all levels of industry specific candidates who are looking for new career opportunities.

• The Gift Club Network Hub is our free online meeting place offering a micro community for all buyers, sellers, clients, suppliers, peers and friends!

• Our Advice & Consultation Services are typically for businesses who are new to this space or those who wish to reposition their product. Our advisory service can assist through the introduction of industry experts who can help take new solutions to market.

Please get in touch with us – info@the-gift-club.com for more information

Related Inc.

Related Inc. build tailor-made loyalty rewards coupled with cutting-edge technologies to serve as the ever-evolving bond between you and your customers.

Related is a martech agency that provides tailor-made loyalty and reward solutions, bringing brands closer to their customers and forging an enduring loyalty. In our work, we leverage our extensive cross-industry knowledge and execution expertise, along with our advanced technology and merchant network to bring you a one-stop-shop for all loyalty program needs.

We believe there are three key pillars to achieving better customer relationships: Relevance, Attractiveness and Timing. By understanding customer data, we are able to achieve each of the 3 pillars; therefore, elevating the customer experience and brand loyalty.

We also believe that loyalty and reward programs should be aligned with a greater purpose, so we created the motto, “Rewards with a Purpose”. We incorporate methods and solutions that incentivize and inspire customers to play an active role, whether by increasing the contribution of citizens to a national cause, incentivizing customers to increase their spending and engagement with a brand or simply providing rewards to increase customers’ saving on their purchases.

Women in Incentives Network

WiiN is a members only, Global community for leading women in Incentives and Loyalty

WiiN is a network for top female leaders, female founders and entrepreneurs in the Global Incentive and Loyalty industry. Members meet exclusively and privately with the goal of creating a community where women in various stages of their entrepreneurial endeavors can connect, renew and evolve – amidst stimulating conversations, special guest speakers, self-discovery activities and knowledge sharing.

Becoming a WiiN-woman means growing your global and professional network of other women in your industry, who are prepared to champion each others’ causes and ambitions.

Expect a dynamic space in which to share and compare business models from around the world with fellow female leaders and benefit from the creation of more opportunities in your industry.

Jigsaw Business Solutions

Jigsaw helps retailers to launch, manage and drive profitable gift card programmes.

We drive revenue and bring incremental value to our brands across all B2C and B2B channels, delivering exclusive and relevant content to international markets. Jigsaw’s services extend to include B2C eCommerce, in-store strategy and execution, B2B sales strategy and implementation, Third-party Mall negotiation, connectivity, project launch and ongoing management, as well as all vendor and partner management on behalf of our clients. Our market-leading technology allows us to handle all of the operational aspects of a successful gift card programme across the UK, Europe, Australia and the USA.

P92 IT Solutions

We are a website, mobile app and software development company based in Budapest, Szeged and London with approaching 30 years of experience.

We focus on mission critical business applications in media, mobile, telco, financial services and automotive. We develop mobile apps on the most popular platforms, Android, iOS and Windows. With our Business intelligence skills we are helping businesses turn information into actionable results. We combine the right blend of on-client-site working and nearshore development service delivery.

At our HQ we employ over 120 highly skilled developers, architects and enthusiastic individuals that make us one of the best companies to work for in Hungary and with the highest staff retention rate of any IT company. Our 4 million Euro revenues and our new purpose built offices in Budapest and satellite offices in Szeged and High Wycombe means we can attract the best people. We have a strong emphasis on Research and Development that secures high level solutions for our clients.

Among our 100 plus strong client list we maintain are such global giants as BMW, Sony Music, the Irish Post Office, Bertelsmann, RTL Group, British Telecom, Vodafone and Tesco. Others include Lagardére Group, WestLB, National Bank of Hungary and the RAI Media.

We established a London office in 2015 and following the appointment of Andrew Wilmot as CEO of our UK & Ireland operation and its rapid growth we now have an office also in High Wycombe.

We proudly announce the foundation of P92 Incorporated based in Palo Alto which will spearhead the growth of our North America business.

If you are interested in Partnering with us for IA2021 please get in touch with

We are delighted to announce our 2021 judges.....

Global Director of Corporate Responsibility and Employee Engagement at Collinson Group

Cadence Willis

Cadence has a wealth of experience in both the private and public sectors forging partnerships and bringing people together to make the world (including the workplace) a better place. She has a passion for developing others and a track record of establishing high performing employee engagement, corporate communications, wellbeing and CSR teams across multiple geographies.

As Collinson’s Global Director of Corporate Responsibility and Employee Engagement, Cadence is responsible for working with Collinson’s people and partners to make positive change. Prior to this, Cadence was Head of Communications and Public Engagement with the University for Creative Arts, Business Integration Manager at Vodafone UK, and previously headed up corporate affairs and community relations for Cameco Corporation in Australia.

Cadence is passionate about corporate responsibility and the role businesses play in ensuring we leave a better world for future generations and has recently joined the Youth Group in a non-executive role on their Promises Council, working to improve the outcomes for young people around the world.

General Manager: Microsoft Solutions

Mark Smith

Mark is a member of the Microsoft UK Leadership Team and runs Microsoft Solutions comprising of 325 diversely skilled people covering the three Microsoft Clouds.

Mark has been in IT Sales, Service and Management for 22 years covering all sectors and multiple solution areas from Software & Service providers including SAP, KPMG Consulting, webMethods joining Microsoft in 2004
Founder and Managing Director of The Incentive Company

Debbie Ghillino

Debbie started her incentive career in 1996, where she was delighted to find an industry that positively affected people’s performance, and rewarded them for their efforts!

Debbie has worked with leading incentive houses in South Africa, as well as in the UK, where she worked for incentive companies for 7 years.
Debbie was privileged to be President of the Global Incentive Council based in the USA during 2014/15 and was asked to speak at the Incentive Marketing Association conferences in the US for three years in a row, raising the profile of incentives globally and sharing best practices.
Debbie founded The Incentive Company in 2015, driven by a desire to partner with clients and passionately work on their businesses to deliver their incentive goals, developing the best possible system and gathering the top incentive minds.
In 2019, Debbie was a founding member of the Middle East and African chapter of the IMA, bringing her desire to take IMA to Africa a reality, in order to build best practices and implement networking for the industry community.
Debbie has been published numerous times in the South African Loyalty and Incentive industry, and is a frequent speaker at industry events.
Debbie is passionate about improving people’s performance and rewarding them for their efforts, is a founder and Director of The Incentive Company.
Co-Founder WiiN Global
Current secretary of the MEA chapter of the IMA (Incentive Marketing Association)
President of the Global Incentive Council 2013 to 2015
First African to attend the IMA for 5 consecutive years
Invited to present sessions at three of the IMA Summits on incentives from a global perspective
Has written a white paper on Incentives in India
Has been published in numerous SA publications regarding incentive and loyalty best practice
Regular speaker at industry and loyalty conferences
Founder & Managing Partner, Related Inc

Rabih Farhat

Rabih Farhat is the Founder and Managing Partner behind Related, an award-winning martech agency that provides customized loyalty and reward solutions, and builds seamless technologies delivering exceptional customer experiences. With over 20 years of cross-industry expertise, he became a thought leader in driving the most successful programs across the Middle East and Africa region.

Prior to founding Related, Rabih was leading the Loyalty practice at Peppers & Rogers, within the MEA region. There he played an essential role in building the largest loyalty program in the region, Saudi Telecom’s Qitaf.

Rabih is an adamant believer in a more humane and compassionate “alliance” between brands and customers, and that any rewards program should play an active role in achieving a higher purpose than the commercial benefits for both brands and consumers.

In 2020, his company, Related, was awarded the Best Industry Service Provider and Best Technology Solution as part of the international Incentive Awards, London. Rabih has also received acknowledgements from top-executives in the region for his dedication and thought leadership.

Managing Director Emma Johnson Consulting

Emma Johnson

Emma is a qualified Mental Health and Well-being instructor, working with organisations to develop mental health awareness and establish well-being initiatives to support individuals and organisations.

Having set up and run Learning and development functions and throughout her career she has been recognised for ensuring development activities are designed to meet real business challenges, while contributing to business success. In recognition of her achievements, she has been awarded the IPA CPD Gold for 8 years running, as well as holding IPA CPD Platinum for 4 consecutive years. Combining a dynamic and engaging facilitation style with the ability to both support and challenge to accelerate personal growth and professional development. Emma holds an MA in Social Anthropology, and is an experienced executive coach.
She started her career as Media Planner/Buyer in media agencies, progressing to run pieces of business such as Ford, Nokia and Shell. After a decade of working on client business, she explored her passion for developing other people and retrained as a coach. Diversify into working in the Learning and Development field, thriving on developing initiatives to support, engage and challenge others to become the best versions of themselves. Most recently, she has been working in a number of organisations designing and delivering a variety of programmes including leadership development, management practices, change initiatives and team effectiveness
Managing Director, Blake Connolly ltd

Tom Blake

Tom is an international people leader supporting organisations with the difficult questions around optimising overall performance.

Having worked at executive levels within Barclays, Heinz, Laird, Tom helps businesses understand the levers they have at their disposal to drive the Talent equation, covering the complete employee lifecycle. Now working as an external consultant, he has supported companies such as Moonpig plc and Vesuvius plc, implementing people strategies that focus on organisational growth. He has helped organisations focus their incentive efforts to ensure that they drive the right organisational behaviour leading to future growth.
Aoife O’Brien is a Happiness at Work expert

CEO, Happiness at Work

Her mission is to help organisations to increase employee retention by using culture-fit in their hiring decisions. She is passionate about ‘fit’ and specifically how creating the right environment can help individuals to reach their full potential and support organisations to thrive.

She helps HR and business leaders to make data-driven decisions, with a specific focus on values, needs, and strengths. Aoife has been featured on several media platforms and podcasts speaking about ‘fit’ as well as imposter syndrome. She has also delivered a number of keynote speeches on these topics. Her podcast, Happier at Work, has more than 16,000 listens in more than 50 countries. Before launching her own business, Aoife had a successful 17 years in the corporate world, working with global companies like Coca Cola, Unilever and Heinz to solve marketing problems using data analytics. She has lived and worked in Dublin, London, Perth, and Sydney and has a MSc in Work and Organisational Behaviour.
Entrepreneur, former Chairman of Sodexo Engage UK

John Sylvester

Entrepreneur, former Chairman of Sodexo Engage UK and Chairman of the IPM – John is a leading industry figure with 35 years’ hands on experience in the Incentive and Motivation industry.

His industry career started fresh out of university in 1985 initially with Grass Roots before moving to Page & Moy Motivation in 1989 (later to become p&mm Ltd). Following two MBOs and an AiM float John was one of the founders of Motivcom plc which was established in 2004 and grown to be one of the leading UK businesses in this field before it was acquired by Sodexo in 2014. John remained on the UK board for five years until his retirement at the end of August 2019.

An early advocate of using technology as the enabler of innovation, John and his team were responsible for the first UK on line rewards platform, the first UK open loop incentive prepaid card and more recently for developing international programmes using a cloud-based SaaS platform. With a strong belief that it is the quality of programme design that fundamentally drives the effectiveness of incentive and motivation solutions, John was also responsible for establishing the Diploma in Incentives and Motivation with the IPM to drive professional standards and provide an industry qualification that all can benefit from.

John was awarded ‘Trailblazer of the year’ by the UKGCVA and recognised for his ‘Outstanding contribution to the Industry’ by the Incentive Marketing Association.

Managing Director, Information Technology & Services Industry.

Mark Brown

Skilled in diverse areas as Counter Fraud, Cyber Security and Risk, he also provides Board Advisory to fast growth and innovative scale up businesses. Mark holds a MSc Degree in Counter Fraud & Counter Corruption Studies from the Institute of Criminal Justice Studies (ICJS), University of Portsmouth where his research focussed on the Global effects of Cyber Warfare and Cyber Crime.

Having worked with global corporations and FTSE 100 companies, where his clients have included the likes of Microsoft, IBM, HP, Balfour Beatty Plc, Virgin, Britannic Assurance Plc and Channel 5, Mark’s most recent role was at KPMG, where he was Global Lead and UK Head of Sport for the Personal Development Programme for Athletes. During this period Mark worked with sporting bodies, elite athletes and player associations with a core focus on personal development, career transition, on-field performance and welfare. He was also an advisor for the KPMG Emerging Giants Programme. He also attended the University of Cambridge, where he was a member of the Wolfson Course, a globally recognised Senior Management & Leadership Development Programme.

Amongst others he has been a guest speaker to the Master’s Degree Course in Cyber Security Management at the University of Warwick, the Maritime Security Industry Conference and Cargo Security Intelligence seminars, Barclays Bank and CIPFA, the Chartered Institute of Public Finance & Accountancy.
In his spare time, in addition to watching and enjoying his children play sport, Mark is a Lead Coach for Greater Birmingham County Men’s Rugby Team and a selector for the Midlands U18 Schools Rugby, which forms part of the England RFU Talent Pathway.

President at Visible Communication

Barb Hendrickson

Marketing content writer, social media strategy, inbound marketing and branding.

Barb Hendrickson is President of Visible Communication, LLC, focused on the platforms and strategies that help companies to develop and communicate their marketing messages. Visible Communication is a Michigan-based company that helps organizations be more visible in their marketplace, improve business, and be recognized as leaders in their industry through effective website content, in-bound marketing and social media strategies, reputation management, brand development and more. Barb is a frequent speaker and trainer on Branding, Storytelling, Social Media Marketing, Content Marketing Strategy and In-Bound Marketing.
CEO SuperWellness

Angela Steel

Angela Steel is the award winning founder and CEO of SuperWellness, a company with a UK-wide presence trailblazing the field of nutrition-centred wellbeing.

Angela retrained in nutrition after 15 years in senior leadership in the IT industry. Having experienced the impact of nutrition on her own health, she developed a strong purpose to help more people benefit from this knowledge. She retrained part time for three years at CNM London, qualifying in 2009.

She ran a busy private nutrition practice in Wimbledon for three years, gaining experience in the practical side of nutrition and what motivates people to make changes. She specialised in workplace nutrition from 2014, having become aware of the huge 'nutrition gap' and potential for making a difference to organisations and their workforce both in terms of mental and physical health.

Angela has since built a team of workplace wellbeing practitioners including BANT and AfN registered nutritionists as well as mindfulness and mental health specialists.

The company provides workshops on a range of topics with a strong nutrition focus, from healthy meal planning to food for the mind and better sleep. The SuperWellness Challenge is a longer term programme which has been implemented widely across diverse sectors including finance, media, hospitality, transport and construction. The programme is among the very first in the UK to deliver an independently reported ROI, through a reduction in sickness absence costs.

Founder & CEO Garçon Wines

Santiago Navarro

Santiago fronts the London-based start-up’s mission of innovating in cleantech packaging to make the 21st century wine industry more sustainable, starting with better bottles as the status quo ones are the single largest contributor to wine’s carbon footprint.

For the last decade, Santiago’s entrepreneurship has seen him repeatedly challenge the status quo starting with his first venture; innovative, online wine retailer Vinopic Wines. It was while building this business that Santiago became increasingly aware that the likely largest opportunity in wine was from better, advanced cleantech wine packaging to suit modern, complex business models. Today, his multi award-winning sustainable flat wine bottle innovation is internationally recognised, intercontinentally available, and helping to make wine's packaging and shipment kinder to planet, people, and profit. Santiago is highly motivated to be participating in the 2021 Incentive Awards judging panel to celebrate and reward the very best programmes, people and technologies in the incentive space.
CEO, British Promotional Merchandise Society

Carey Trevill

Carey Trevill hails from a successful agency background with award-winning campaigns across broadcast and non-broadcast media for global brands.

She is an experienced business owner which has included the M&A of her own business going on to manage the UK flagship for global agency group TLC Marketing Worldwide. Swapping stages to work in trade and industry, she was Managing Director of The Institute of Promotional Marketing until 2018 which included a position on the Committee of Advertising Practice (CAP) examining the broadcast and non-broadcast advertising regulations in the UK. She remains an expert promotional advisor on CAP’s promotional panel. Carey took up her role as CEO of the BPMA in 2020, working closely with members to support their businesses during the unprecedented economic upheaval of the pandemic.
Client Partner, Growth, Digitas

Meena Ganeson-Kumar

Meena has a wealth of experience in customer lifecycle, loyalty and digital marketing. She is well versed in the marketing technology space, having worked in global network agencies in Australia, UK and Singapore.

Meena has also sat on a number of award judging panels and presented in data forums around Australia.

Meena has also sat on a number of award judging panels and presented in data forums around Australia .She is a great believer in delivering personalized customer experiences across all channels with technology being the enabler. Recognizing, retaining and rewarding high value customers are key components to drive loyalty and advocacy.
Founder of Bravand

Jilly Cross

A collective of Digital Professionals that design and build platforms and products for organisations that need to change something.

Take a peak at our 2020 event video

2021 Gallery